Unlocking YSL Black Opium

Yves Saint Laurent

YSL Beauty asked Twitch to promote their Black Opium perfume with an interactive puzzle experience within Minecraft. CVS-Gaming was responsible for the viewer interactions, designing multiple puzzles to unlock a hidden vault.

During the search for the vault, the four Twitch streamers relied on their communities to solve challenges, decipher clues, and locate the secret location of Black Opium. As they moved from one challenge to another, the streamers were immersed in a Minecraft world inspired by YSL Black Opium.

  • 🌸3,7 million views
  • 🚩4 countries
  • 💜15000 Black Opium emotes spammed